HM Hospitales, at the vanguard of the health sector in Spain, has launched a new online strategy to be update to the growth of digital environments and combine the traditional health sector with new technologies to better serve their patients.
HM Hospitales has entrusted the design and implementation of its new digital strategy to Paginar.net - specialized in new technologies - and Aderal - a branding company - who will take care of the project together to provide HM Hospitales an integrated both design and technology solution.
Paginar.net will be responsible for the implementation of technological solutions like web portals, mobile applications or integration tools with social networks and other platforms. For its part, Aderal will be responsible to evolve the company's corporate image to those new digital environments, providing coherence to a new strategy that will have multiple formats and media.
The project extends to HM Hospitales Holding companies - hospitals, foundation, education and research area - giving presence to HM components in a comprehensive and coherent digital world, making them more accessible and closer to users.
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