Director of Business Development
Sebastián Tedesco is one of the founders of Paginar.net. Studied Industrial Design at Universidad de Buenos Aires (UBA) and won several international awards - Sony Design Vision 91, Design Preis Schweiz, LG Design Award - for developing pioneering concepts in the field of virtual reality, reality and communication devices lively. Previously he worked as Creative Director Paginar.net. Among other hobbies (playing chess, studying philosophy and mythology, to ski, see good movies) he especially enjoys painting. His works can be viewed at http://sebastiantedesco.blogspot.com.
What is the role of Business Development Department?
The role of Business Development as is stated in Paginar.net has two main areas of action, on one hand the definition and development of procedures and management tools used by Sales team in the three markets where we are present (LATAM, Europe and USA), and secondly investigates and detects trends of new business lines that might be interesting to the company.
In addition to these issues also intervenes in the definition of strategies related to the identity of Paginar.net. Not merely from place of the image but from conceptual identity.
What is the next strategic project?
We are currently facing two projects that are important to the management area and strategic for the company, one for each of these two areas that I defined above. The first one is a Knowledge & Innovation Management project to optimize business process. The second is that we are working on developing a new business unit focused on Internet for mobile devices and platforms.
Why mobile?
Quite obviously, our business is the Internet and we understand (and the market as well) that mobile devices are replacing traditional access devices. Studies of specialized consultancy firms (Ovum and Pyramid) predicts that in 3 years 78% of Internet access will be through mobile devices. For a company like us this is key.
What is Paginar.net experience in mobile development?
We've been working on mobile development for both Web Mobile and WebApp as native iPhone applications. Specially in the U.S. and European markets with clients such as FoxSports, ESPN and MAPFRE, and also internally in experimentally exploring the potential of certain technologies. The plan, now that the market is more sophisticated and start to demand more services of this kind, is to capitalize our experience and expand our range of services with a specialized area. One strategy that is usual in Paginar.net as a method to introduce innovations in services and technologies we adopt.
What can Paginar.net offer to the Internet mobile market?
Two fundamental values.
One is something that is part of Paginar.net and is common to all our business units: our ability to make ours clients projects real and concrete. This may sound like stating the obvious but is something that does not always happen in our industry. We are strongly committed. We never let our clients alone. In a new field such as mobile devices, where there is still a lot of experience to make and way to go, we believe that this is a key value. This is maybe the main reason of Paginar.net growth for the last 18 years.
The other is the technological and circumstantial factors. Until now the main obstacle for mobile technology development is the wide variety of operating systems, platforms, formats, devices, methods of distribution, access to applications and environments. Although the mobile market is growing, the reality is that technologically is very fragmented. This is a major obstacle to both customers and service providers on these platforms. And in this sense Paginar.net can provide technology knowledge and the expertise to execute large projects with hybrid approaches. Something that for specialized suppliers in specific technologies or platforms would be impossible to deal with.
I think this ability to deal with cross-cutting projects along with our extensive experience is a huge competitive advantage.
How will the mobile world evolve? How will impact Internet?
We talked a little about the phenomenon in quantitative terms before and it's clear to where it goes. But I think the most interesting is to analyze this from the qualitative point of view if you want to see how it will evolve and impact our daily lives and business opportunities. And yet what happens when quality meets the quantitative.
You have to understand that the phenomenon is not just mobile connectivity to the network and applications on mobile devices. Mobility adds news possibilities and potentialities that are related to two main factors that do not exist in traditional devices: geolocation and the new hardware (cameras, GPS, accelerometers, altimeters, multitouch screens). In addition, while mobile devices evolves, there are a range of technologies and trends that are reaching the "tipping point" such as cloud computing, streaming technologies, natural language recognition, etc. All this is coming together and bringing great changes and opportunities.
In the next two or three years we will experience a revolutionary turn in our Internet experience thanks to these new factors that enable to implement ideas and concepts that previously seemed unthinkable.
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