Friday, October 14, 2011

Interview with Giselle Viccini, CFO at Paginar.net

Continuing the series of interviews with team of Paginar.net Giselle Viccini, Chief Financial Officer, emphasizes the importance of the organization as a basis for running a business.

Giselle Viccini
Chief Financial Officer

Born in Buenos Aires, she holds a Degree on Management (University of Buenos Aires). 
With 14 years experience in the administrative field, she works at Paginar.net since 2006.
In her free time she likes to go out with friends or family, enjoy the city, and specially traveling, meeting new places or return to those she loves.

What do the CFO does?

To organize and control the administrative and financial processes. Also to manage its people to achieving the goals set by the CEO.

Likes and dislikes of your job?

In my work I like everything. It gives me a lot of satisfaction to solve complex problems, to meet own or CEO's goals. I love challenges and decision-making process. The worst... mmmm... don't like when things don't go as planned, especially if you did everything possible to do so.

How is the market for new technology?

From the Administration perspective the new technologies market is going very well. There is much support from governmental entities for software companies, non-repayable grants and loans at subsidized rates to help improve administrative processes, and achieve quality certification or modify / improve decision-making processes.

What has been the biggest challenge in Paginar.net so far? What's next?

The biggest challenge I experienced when I started working in Paginar.net in 2006. Matías Carena, the CEO, challenged me to carry out a thorough organizational re-structuring. So I had to reorganize and design the processes of the company from scratch! At that time the company had no information to make decisions and organizational structure was not working quite right. Over time, step by step, we put everything in order. It was a total change. Matías is very open minded to new ideas and changes. That was key for a successful organizational change that began in Paginar.net in 2007. Today my challenge is to end the implementation of a comprehensive administrative system, that a few years ago seemed utopia and is becoming a reality.

How would you define a successful business?

A company must be well organized to function. This does not guarantee success. But without organization success is not possible. It is a condition. A company must have the ability to detect where money goes, what is the financial situation, to anticipate problems, be able to respond. In one word: have a vision of the situation at all times.
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